
The Future
(Global trends overview by the world-famous Dr. Hvarchikostilkov, brought to you by Derby Cola. “Derby Cola – Yes, It Smells and Tastes Like a Guz!”. Proceed..)
If we quote Ewan McGregor from Trainspotting: “….men and women are changing. One thousand years from now there'll be no guys and no girls, just wankers”. The world is sprinting towards the unisex wanker idea realisation, which is two-fold: 1. unisex –meaning social and behavioural difference b/w men and women will be blurred, with all that now is considered gender-specific being diluted and ostracized (it’s simply amazing how many idiots are hard at work at it, believing they are changing the world for the better!), and 2. wanker – meaning that passion, emotional extremities in communication and outward physical sensuality will give way to inner capsulating, emotional self-sufficiency and increasingly hesitant and practical communication. Individual senses will be gratified and glorified, but “together moments”, risks, trust and controversy will be marginalized to the point of becoming a TV show to be observed, but not participated in, only.
What does this mean for:
The future of film: films will deify audio-visual impact (including shallow references to stereotyped dreams and desires), rather than venture into new and undiscovered territories of thought. Style changes will drive this progression - you are watching the movie and suddenly it twists to nothing like it has been so far. Like watching a thriller like Déjà vu, and suddenly a door is opened within the movie and something like the Lord of the Rings starts – epic fantasy, all of a sudden. This is because there is no more segmentation of preference – we’ve all watched so many (types of) movies that we all appreciate and are experienced in all genres. Preference is a term lost in the twentieth century. What else about future movies? Editing, certainly. MTV-style, more and more visual, more and more impactful to the senses, rather than planting seeds for later consideration and self-discovery outside the bland gratifying of the basic senses – fear, joy, laughs, happy ends, sadness. This trend is very obvious but is one that is not sufficiently countered to be slowed down, much less overturned.
The future of music: blurring of styles. More turntablism, more venture of styles into each others’ territories, all in an increasingly arrhythmic setting. Coming soon: headbangers chillout, drum’n’bass alternative, chalga rock and Mozart Café del Mar dub mixes. Samples. Vocals will give into sound samples and interweaving of melodies (b/se all interesting vocal combinations have already been sung, no matter the lyrics). Rhythm will step back, it will mean nothing by itself. Music will be simplified and broken down in terms of rhythms and complicated and loaded in terms of arrangements and melodies. As in movies, rhythm will change in the middle of the song – you’re listening to Pearl Jam, then suddenly a remix of Rock the Funky Beat interlaces into the rest of Elderly Woman with a few melodic samples…Song will stop for speech. Videos will become absurd and annoyingly visual-only. MTV Mash to a totally new conceptual level. Kid Koala and CSS, lead the way!
The future of living: life will suck and be boring (some difficulty will be missing and bothering you, like a splinter in your brain, as they say in The Matrix). Roles will be identified for you. There will be no more observable lack of clarity in any field. Humanity’s intellectual understanding universe is quickly being filled-in. Once it’s all filled-in (soon), interest for exploration will be lost, and we will start organizing the knowledge. You – go there. You – do this. You there – think about that. Choices will be abundant, but none will be a result of accident or a surprise. Everything will be recalculated for increasing pleasurable and social efficiency. You will no longer enjoy the freedom to fuck up, discover something, make a mistake. This does not mean that you will have nothing to regret – that will always exist – but instead of lamenting events that due to our incompleteness of knowledge we currently can claim are largely fortuitous and unfortunate, we will lament the lack of quality of choice. And there will be no instrument to improve choice, as all options for everything will have been discovered and clear to all. The fear of the dark will give way to a fear of choosing.
The future of society: corporations will merge and take over one another until all sectors consolidate into three large players each (two would be too suspicious, more than three will be too uncontrollable). They will be prompted by business logic and elite socialization to adhere to an unspoken oligopoly. Consumer spending and capital resources will be concentrated there and government will weaken and become dependable to the point of merging political and corporate responsibilities. Economic zones will form economic alliances that will grow into political reorganizations. EU will unite will Russia, Asia will consolidate around China, the US will develop Mexico and Canada into decent teenagers, as a result sadly Africa will import a hell of a lot of shit! Corporate shareholders will become the unanimous ghost that is the highest authority in society, to be used by CEOs and Board members to justify the formation of coalitions to manage sectors (including intervention into politics, government and setting social norms).
The future of eating: food quality will decrease in terms of taste, but will be step-changed in a positive direction in terms of nutrition. Food (and consumer products in general) will become a hybrid of pleasing presentation (this concept is already being headlined by the term gourmet and the unrelenting focus by corporations on premiumisation of offerings) and mandatory nutritional base. Tastes will be adapted and acquired, and what was considered once delicious will be phased out if not nutritional and wholesome, and replaced by Hero salads, sausages with holes in them, olive oil, limes and wolf berries, which in turn will be viciously marketed as delicious. What is not marketed will not be considered. What is marketed will be considered unworthy of preference – hence as we said above – preference will die.
The future of love: love will be love. Do you see any way this will change? I don’t
(Global trends overview by the world-famous Dr. Hvarchikostilkov, brought to you by Derby Cola. “Derby Cola – Yes, It Smells and Tastes Like a Guz!”. Proceed..)
If we quote Ewan McGregor from Trainspotting: “….men and women are changing. One thousand years from now there'll be no guys and no girls, just wankers”. The world is sprinting towards the unisex wanker idea realisation, which is two-fold: 1. unisex –meaning social and behavioural difference b/w men and women will be blurred, with all that now is considered gender-specific being diluted and ostracized (it’s simply amazing how many idiots are hard at work at it, believing they are changing the world for the better!), and 2. wanker – meaning that passion, emotional extremities in communication and outward physical sensuality will give way to inner capsulating, emotional self-sufficiency and increasingly hesitant and practical communication. Individual senses will be gratified and glorified, but “together moments”, risks, trust and controversy will be marginalized to the point of becoming a TV show to be observed, but not participated in, only.
What does this mean for:
The future of film: films will deify audio-visual impact (including shallow references to stereotyped dreams and desires), rather than venture into new and undiscovered territories of thought. Style changes will drive this progression - you are watching the movie and suddenly it twists to nothing like it has been so far. Like watching a thriller like Déjà vu, and suddenly a door is opened within the movie and something like the Lord of the Rings starts – epic fantasy, all of a sudden. This is because there is no more segmentation of preference – we’ve all watched so many (types of) movies that we all appreciate and are experienced in all genres. Preference is a term lost in the twentieth century. What else about future movies? Editing, certainly. MTV-style, more and more visual, more and more impactful to the senses, rather than planting seeds for later consideration and self-discovery outside the bland gratifying of the basic senses – fear, joy, laughs, happy ends, sadness. This trend is very obvious but is one that is not sufficiently countered to be slowed down, much less overturned.
The future of music: blurring of styles. More turntablism, more venture of styles into each others’ territories, all in an increasingly arrhythmic setting. Coming soon: headbangers chillout, drum’n’bass alternative, chalga rock and Mozart Café del Mar dub mixes. Samples. Vocals will give into sound samples and interweaving of melodies (b/se all interesting vocal combinations have already been sung, no matter the lyrics). Rhythm will step back, it will mean nothing by itself. Music will be simplified and broken down in terms of rhythms and complicated and loaded in terms of arrangements and melodies. As in movies, rhythm will change in the middle of the song – you’re listening to Pearl Jam, then suddenly a remix of Rock the Funky Beat interlaces into the rest of Elderly Woman with a few melodic samples…Song will stop for speech. Videos will become absurd and annoyingly visual-only. MTV Mash to a totally new conceptual level. Kid Koala and CSS, lead the way!
The future of living: life will suck and be boring (some difficulty will be missing and bothering you, like a splinter in your brain, as they say in The Matrix). Roles will be identified for you. There will be no more observable lack of clarity in any field. Humanity’s intellectual understanding universe is quickly being filled-in. Once it’s all filled-in (soon), interest for exploration will be lost, and we will start organizing the knowledge. You – go there. You – do this. You there – think about that. Choices will be abundant, but none will be a result of accident or a surprise. Everything will be recalculated for increasing pleasurable and social efficiency. You will no longer enjoy the freedom to fuck up, discover something, make a mistake. This does not mean that you will have nothing to regret – that will always exist – but instead of lamenting events that due to our incompleteness of knowledge we currently can claim are largely fortuitous and unfortunate, we will lament the lack of quality of choice. And there will be no instrument to improve choice, as all options for everything will have been discovered and clear to all. The fear of the dark will give way to a fear of choosing.
The future of society: corporations will merge and take over one another until all sectors consolidate into three large players each (two would be too suspicious, more than three will be too uncontrollable). They will be prompted by business logic and elite socialization to adhere to an unspoken oligopoly. Consumer spending and capital resources will be concentrated there and government will weaken and become dependable to the point of merging political and corporate responsibilities. Economic zones will form economic alliances that will grow into political reorganizations. EU will unite will Russia, Asia will consolidate around China, the US will develop Mexico and Canada into decent teenagers, as a result sadly Africa will import a hell of a lot of shit! Corporate shareholders will become the unanimous ghost that is the highest authority in society, to be used by CEOs and Board members to justify the formation of coalitions to manage sectors (including intervention into politics, government and setting social norms).
The future of eating: food quality will decrease in terms of taste, but will be step-changed in a positive direction in terms of nutrition. Food (and consumer products in general) will become a hybrid of pleasing presentation (this concept is already being headlined by the term gourmet and the unrelenting focus by corporations on premiumisation of offerings) and mandatory nutritional base. Tastes will be adapted and acquired, and what was considered once delicious will be phased out if not nutritional and wholesome, and replaced by Hero salads, sausages with holes in them, olive oil, limes and wolf berries, which in turn will be viciously marketed as delicious. What is not marketed will not be considered. What is marketed will be considered unworthy of preference – hence as we said above – preference will die.
The future of love: love will be love. Do you see any way this will change? I don’t

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